5 tips for building a strong brand in the online world
With so many online facilities available at the fingertips of business owners, it can get a bit crowded and overwhelming! If you’re like us and sick of sifting through hundreds 14 year olds on YouTube trying to tell you how to “go from driving a Honda to a Mercedes in 6 weeks” then you’ve come to the right place. Unfortunately, there is no such thing as a get rich quick scheme *glass shattering*. Not to sound like a nagging parent, but as you are probably aware, building a business or a brand takes time, effort and commitment. So, with the online advertising and business landscape changing constantly over the past few decades, we thought it would be interesting to take a look a few brand building techniques we have effectively employed to stay ahead of the game.
1. Understand where you sit in the market and innovate
Even over time, the most crucial factor for a building powerful brand has remained the same – that factor is VALUE. Developing value offerings to attract customers should be created with an emphasis on repeatability and longevity. Whilst novel or fad products (fidget spinners we’re looking at you)/ simply offering a lower price point than competitors can win you customers for a short period of time – these business model’s tend to be unsustainable. Research your competitors to discover where your business sits in terms of price and offerings. Learn about the type of customer that is most likely to find value in your product and tailor your marketing to appeal to that specific group.
2. Develop a goal orientated timeline
No matter where your business sits in it’s life cycle, being a start up or established enterprise, a goal orientated timeline should be something pulling you forward constantly. However, for start-ups in particular a timeline that depicts important milestones to be achieved is essential. Generally speaking, you could to outline short term (3-6 months) and long term goals (3-5 years) along with a brief action plan and rough budget to achieve the feat.
3. Implement anticipatory marketing
Learn lessons from mega businesses and how they capture the public imagination! A good way to get ahead of the game is through commencing inbound marketing early even before formal procedures for prototypes and manufacture are licensed and launched. Launching a product, business or service takes time and lots of it. Media awareness builds up gradually, look at creating videos, blogs, podcasts and webinars in your operating industry where you can build brand awareness.
4. Use your website to build relationships
In contrast to typical online advertising such as Google AdWords or Facebook Ads, PR marketing can be much more effective and appeal to a wider audience. A brand should constantly be working on building relationships with would be customers. Optimising your website to provide free content such as E-Books, articles or tutorials builds trust and credibility. To access these freebies, the only requirement from the customer should be providing you with their email address. You can then use these offerings to build a direct marketing database.
5. Keep the search engines happy
Happy wife = happy life, only in this case, you’re married to Google. Being the big dog of search engines, businesses should be optimising their websites to cater to their whims. Superb textual content along with endearing images and video attracts not only the search engines but online web surfers. Further, the appropriate landing page facilities, the right keywords, calls to action and social media campaigns all work together like the different instruments in a band.
Once the product or service is launched, it is patience and more patience along with perseverance. Profits don’t come so soon. There are a number of internet tools which make it easy to measure progress. Good metrics to measure growth (to name a few) include: How people visit your website, what percentage of people send an enquiry, how did they find your website and how many pages are they visiting. If you are looking for more information about Search Engine Optimisation in Adelaide, click here.